From the category archives:

50 Biggest Mistakes

Trying to do Your Own Product Duplication and Fulfillment

September 8, 2011

If you’re an information marketer and your business is up and going at all, you can quickly find yourself wearing any or all of these hats: Marketer of Your Information Products Public Speaker Marketer of Your Speaking Services Information Product Developer Shipping Clerk CD/DVD Duplicator Binder Assembler Customer Service Manager Order Taker Travel Planner So [...]

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No Upsells in Your Online Ordering System?

January 20, 2011

Millions of dollars are left on the table every year by information marketers who are not offering their customers one or more additional products during the online ordering process. If you’re not taking full advantage of this most opportune time to sell your customers more of what you have to offer, then you’re a member [...]

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The 10 Biggest Mistakes We See Information Marketers Make

January 6, 2011

Information marketing can be a tricky business.  Avoid these 10 biggest mistakes we see information marketers make to increase your chances for success. 1.  No upsells in their on-line ordering system You’ve got them on your order page – primed and ready to purchase your product.  They’re in a buying mood.  Yet, you don’t offer [...]

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No Ride Along Offers With Your Physical Product Shipments

February 17, 2010

This may surprise you, but out of several hundred clients that we’ve worked with over the last several years a total of just two — that’s right I said two — take advantage of their product shipments to include additional marketing literature to try and stimulate additional sales. You’re already paying the shipping costs to [...]

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