From the category archives:

Website Mistakes

Branding Boo Boos

April 19, 2012

One of the biggest mistakes we see with websites is a lack of identity, something that the visitor can recognize as your brand, whether it’s a definable logo; tag line; or color theme. Be sure to carry that identifier through the whole sales process. Too many times we see an optin page (the page a [...]

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Domain Name Do’s and Don’ts

October 20, 2011

How much web traffic are you losing because of your domain name? Let’s explain… When preparing to purchase a domain you need to think through several things in order to come up with the optimal domain name. One that takes advantage of the keywords or buzzwords your visitors would use to find your site ‐ [...]

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Are You Burying Key Information Below the Fold?

October 6, 2011

Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for information marketers. In Bret Ridgway’s course “The 50 Biggest Mistakes I See Information Marketers Make” this expression was discussed in the context of how frequently you should make contact with your clients and prospective clients. In [...]

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Are You Trying to Do Too Much on Your Website?

September 22, 2011

We’ve seen it time and time again. You go to a website and everything is there, including the kitchen sink. You’ve got outgoing links to recommended resources, you’ve got their recommended books on Amazon, you’ve got a compilation of articles, you’ve got a large product showcase, and seemingly everything else under the sun. Speaking great [...]

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