The objective of every business is to sell their product or service to clients. After you have implemented your marketing plan and driven more prospects to your webpage you must convert as many of those prospects as possible to clients. The more you convert and keep the more money you make and can spend to drive more prospects to your site.
There are a plethora of courses that teach you how to optimize your sales letter to increase your conversion. Traditionally 2-5% conversion is considered a home run. So what about the other 95%+ of prospect who come to your site and don’t buy? Do you just let them go?
NO! With these other 95%+ you need to capture some info from them to communicate with them so that you can continue to sell them. The easiest way to do this is to have an opt-in box on your site and offer them something of value to get their information.
This opt-in box can come in many forms:
• It can be on a “squeeze” page before your sales letter.
• It can be an exit popup when they leave your site.
• It can be directly on your sales page (although I don’t recommend this).
• You could have the opt-in box fly over your sales page after your prospect has been on it for a pre-determined amount of time.
Personally I like to have the opt-in box as a squeeze page before the sales letter.
On a squeeze page there is only 1 thing a person can do – opt-in to your list to get the valuable information you have offered on the squeeze page. Where ever you put your opt-in box it’s success will be determined by a few factors.
First – how much information do you ask your prospect to give you? The more information you ask your prospect to give you the less people that will opt-in. I like to ask for first name and email address only. Although if you don’t want or plan to use their first name then just ask for their email address.
Next – what you offer as a bribe or the free information will effect how many people opt-in and the quality of the people who opt-in. Make sure that your bribe provides real value to your prospect AND that it relates to what you are selling.
Finally the look of the opt-in box on the page will influence your results. It needs to tie into the look of your website. I also to have a picture of the bribe and bullet points describing the benefits of the bribe. Remember here you are “selling” the prospect on opt-in box and bribe.
Typically if you craft a good bribe and opt-in you can convert 40-65% of the prospects to give you’re their information or opt-in to your list. Now with this you can continue to market to them if they did not buy your product.
I recommend sending an email once a day at the same time of day that your prospect opted-in for at least the first 10 days. Each of these emails should reiterate a benefit from your sales letter and provide a link for them to buy your product.
If you continue to ask people to buy and tell them a point or benefit of buying each time you do then you will increase your sales and your total conversion. Some marketers using this technique have increased their total conversion to as high as 15%
Comments on this entry are closed.