Check Out the Latest Issue of ROC Talk!

February 2, 2012

The latest issue of ROC Talk, the quarterly Red Oak Cart Client “Use-letter” has been posted. http://redoakcart.com/roctalk/wp-content/uploads/2012/01/ROCTalk1stQtr2012_web.pdf

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ROC Feature Focus – TNT Double Optin Maximizer

January 26, 2012

Building your list is critical to your long-term marketing success. So, if you’re doing a double opt-in sequence on your website how many people are you losing because they didn’t complete the process? Normally, double optins are captured by sending an email to the person who is trying to sign up that they must then [...]

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Welcome to 2012

January 19, 2012

We’re now about three weeks into 2012 and we hope everyone’s year is off to a great start. Thanks so much for all your kind comments about the blog. We’ll do our best to include more pictures and videos per your suggestions. Here’s to a great 2012

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May 2012 Be Your Greatest Year Yet!

December 29, 2011

As 2011 winds to a close and 2012 is set to begin (whether you’re ready or not) it’s time to catch your breath and reflect on how far you’ve come in the past year.  There’s always more to do but make sure you take some time to take some pride in your accomplishments over the [...]

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The Power of Testimonials

December 22, 2011

‘You should always include testimonials in your copy.  The reader finds it easier to believe the endorsement of a fellow consumer than the puffery of an anonymous copywriter.’ – David Ogilvy, ‘Ogilvy on Advertising’ Says James Webb Young, one of the best copywriters in history, ‘Every type of advertiser has the same problem: to be [...]

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Happiest of Holidays from Red Oak Cart

December 15, 2011

Whether it’s Merry Christmas, Happy Hanukah, Happy Kwanzaa, or Happy Holidays for you we want to wish the best to you and yours during this holiday season from all of us here at Red Oak Cart.

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The 10:1 Rule of Information Marketing

December 8, 2011

What’s the 10 to 1 rule of information marketing?  Simply put, it means the price at which you’re selling your information product (assuming it’s a physical product vs. digital delivery) must be priced a minimum of ten times your production cost for that product to be a viable product long term. The 10:1 rule is [...]

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Happy Thanksgiving

November 24, 2011

To all of our valued Red Oak Cart users here in the United States, a sincere thank you for your business and our best wishes to you and your family this Thanksgiving.

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Check Out the Latest Issue of ROC Talk!

November 17, 2011

The latest issue of ROC Talk, the quarterly Red Oak Cart Client “Use-letter” has been posted. http://redoakcart.com/roctalk/wp-content/uploads/2011/01/ROCTalk4thQtr2011_web.pdf

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Keep Them Moving in the Right Direction

November 10, 2011

‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in the advertisement to do something toward purchasing.’ – John E. Kennedy, author of ‘Reason Why Advertising plus Intensive Advertising’ This quote from John E. Kennedy, another of marketing’s early master [...]

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